Pinterest makes cash from promoting, and like different corporations it makes cash from promoting (Facebook, Google), it could make more cash if it provides advertisers higher targeting so it may attain the suitable individuals.
So that’s what Pinterest is doing: On Thursday, it introduced the “Taste Graph,” a set of 5,000 consumer pursuits that it’ll use to let advertisers attain very particular, area of interest audiences.
Pinterest had focused promoting earlier than, however on a a lot smaller scale — its earlier listing had solely 400 totally different pursuits. The new record is far more expansive, and consists of area of interest, obscure pursuits like “vegetarian barbecue,” “desk yoga” and “email newsletter design.”
The function is to provide advertisers extra options, and hopefully, higher performing advertisements. Pinterest product supervisor John Milinovich, who joined the corporate when it acquired his mobile ad startup URX in May 2016, stated that this type of area of interest targeting results in higher performing, and finally cheaper, advertisements. Pinterest is targeting revenue of more than $500 million this yr, and connecting advertisers to individuals which might be contemplating a selected buy is a key focus.
Worth noting within the wake of Facebook’s recent ad targeting drama: Milinovich says that each one of Pinterest’s 5,000 targetable pursuits are authorised by a human being.