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Optimum Nutrition Inspires On-The-Go Consumers to Snack Better

Faber International has been fulfilling the wants of vacationers since 1848, and a brand new partnership with ON will increase their handy snack choices at 40 mass transit places. Products embrace ON Cake Bites in Birthday Cake and Chocolate Frosted Donut flavors, ON Protein Crisp Bars in Vanilla and Toffee Pretzel flavors and ON Protein Almonds in Dark Chocolate Truffle and Cinnamon Bun flavors. Consumers will probably be directed to these choices with state-of-the-art digital messaging.

“We wanted to begin this partnership by doing something special for Faber’s commuting customers and give them the opportunity to sample how easy and delicious it is to work protein into their busy day,” stated Saverio Spontella, North America V.P. of Marketing for ON.

Jean Terminiello, National Director of Immediate Consumption Sales for ON added, “We successfully launched our better for you grab-and-go line of snack options into the Convenience Channel at NACS last October, and since then, consumer demand has driven expansion into Food Service and National Specialty Retail channels.”

“We are excited to offer our consumers these better-for-you snacks that not only taste great, but provide the high-quality protein that consumers are seeking,” stated Roberta Rubin, Sr. Vice President at Faber International.

About Faber International
Founded as Faber, Coe & Gregg, the corporate retails information, presents, café alternatives and books in airports, practice terminals, interstate thruways, inns, and workplace buildings. It gives gourmand food, coffees, teas, snacks, electronics, attire, toys, souvenirs, health and wonder merchandise, and extra. The firm was based in 1848 and is predicated in Secaucus, New Jersey.

About Optimum Nutrition
Optimum Nutrition was established in 1986 to fulfill shopper demand for constant high quality in sports activities nutrition. The firm can also be recognized for anticipating ever-changing buyer wants and assembly the calls for of a dynamic market with progressive merchandise. With 5 state-of-the-art manufacturing amenities based mostly in the United States and within the United Kingdom, ON is the one sports activities nutrition firm to manufacture gadgets in each product class, together with dietary bars, protein powders, ready-to-drink shakes and drinks, power merchandise, multi-vitamins and different health & wellness gadgets that help a healthy way of life.  The model’s Gold Standard 100% Whey™ is universally acknowledged as one of many world’s best-selling whey protein merchandise. ON merchandise may be discovered all through the United States in shut to 10,000 unbiased pure product and specialty retail shops, gyms, and fitness facilities, and most on-line retailers. ON merchandise are additionally bought in 130 nations around the globe.

 

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SOURCE Optimum Nutrition


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