Is the YogaWorks IPO the “Democratization” of Yoga?


On August 11th, YogaWorks, Inc. held its preliminary public providing (IPO), turning into the first yoga “chain” to take action. To get the scoop on what this implies for the firm and for yoga going ahead, we chatted with YogaWorks CEO Rosanna McCollough, who calls the transfer “the democratization of yoga.”

Yoga Journal: The IPO was initially alleged to occur in July. Why was it postponed?
Rosanna McCollough: We went out in July and spoke to tons of buyers and had tremendously constructive conferences. Health and wellness is rising, yoga is rising. With our distinctive story it was exhausting to worth us. [Editor’s notice: When the IPO did occur this month, the valuation was lowered from as much as $70 million to $40 million, with the firm providing 7.three million shares at a purchase order worth of $5.50 per share; YogaWorks initially aimed to promote 5 million shares at a worth of $12–14.] It lastly occurred, and we at the moment are able to develop our firm and proceed with our plan. We are very excited.

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