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Giant Says It Has Launched World’s First ‘Nutrition Navigation Program’Saucon Source

A grocery store chain with shops in Lower Saucon Township and Coopersburg stated Tuesday it’s launching a first-of-its sort, multi-store nutrition navigation program referred to as Guiding Stars.

Giant Food Stores stated in a information launch that Guiding Stars is the primary program of its sort on the earth, and is designed to assist clients eat more healthy and save time grocery buying by taking “the guesswork out of nutrition by decoding labels into one clear rating.”

This is one thing many purchasers have problem with, the corporate stated, citing a 2013 Centers for Disease Control research.

“With symbols that are visible at a glance, Guiding Stars aims to take the guesswork out of nutrition by decoding labels into one clear rating,” the corporate stated. “Available at all GIANT/MARTIN’S locations, more than 9,000 items will feature the star ranking system that showcases ‘good,’ ‘better’ and ‘best’ choices.”

An merchandise with one star has “good” dietary worth, an merchandise with two stars has “better” dietary worth and an merchandise with three stars has one of the best dietary worth, in line with the brand new score system, which Giant stated is in step with nationwide insurance policies together with Dietary Guidelines for Americans.

Credit: Giant Food Stores

This graphic illustrates Giant Food Stores’ new dietary score system, Guiding Stars.

“We’re focused on making it easy for customers to find more nutritious options, and Guiding Stars is the perfect addition to our shelves and also online,” stated Sarah Glunz, MS, CNS, LDN, lead nutritionist for Giant. “We know more of our customers are prioritizing nutrition and in fact, our research tells us that over half of Americans cook at home because the meals are healthier*. Our customers can be confident that with Guiding Stars they’re selecting the foods that are best for their families.”

“We’re excited to provide this empowering tool to our customers because label reading can be intimidating,” added Glunz. “Whether you are taking the first step or are already on your wellness journey, Guiding Stars is quick and easy to understand.”

Guiding Stars will assist clients determine merchandise which have extra nutritional vitamins, minerals, fiber, entire grains and omega-Three’s, and fewer trans fats, saturated fats, added sodium, added sugar and synthetic colours.

“If no Guiding Stars symbol is shown, the item is either not nutritionally recommended, new to the program and hasn’t been rated yet, is less than five calories such as water or tea, is a dietary supplement, medical food such as baby formula or the product does not have nutrition information available,” the information launch said.

For Giant clients who purchase their groceries on-line to be able to benefit from the comfort of residence supply, Guiding Stars shall be featured on tens of hundreds of things on Peapod.com. Customers will have the ability to simply type by means of merchandise based mostly on the Guiding Star score for ease and comfort, the corporate stated.

*ORC International carried out a web-based survey amongst 1,024 adults 18 years of age and older on November 27-29, 2017.



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